Strategic Plan and Vision

Mission Statement

Coles Little Athletics Australia is the peak governing and administrative body for Little Athletics in Australia, responsible for driving the strategic direction of the sport, working with State & Territory members to deliver on nationally led initiatives and programs.


LAA will be recognised as the leader of athletics for children in Australia through:

  • Strong and effective leadership and management
  • Inclusive, innovative, fun and flexible participation opportunities
  • Vigorous and sustained membership growth
  • Effective relationships with members and key stakeholders
  • Innovative digital and communication strategies

Strategic Plan

LAA Strategic Plan 2019-2021